Following the successful Redd's Apple Ale sample tour, I was the Lead Account Manager for the Redd's Apple Ale Music Tour. Our team created a captivating pergola space equipped with a shuffleboard bar, where consumers had the chance to win branded items like beach balls, koozies, and coasters. Our tour took us to renowned music festivals such as Gov's Ball, Bonnaroo, and Coachella. We extended our reach by bringing the activation to industry events, effectively promoting the brand to professionals.

Throughout our journey, we encountered several unforeseen challenges, but we adeptly navigated each one, ensuring that consumers could still engage with and savor the brand. Notably, we even spotted numerous beach balls among the crowd during the performances, a testament to the tour's success.