From the very beginning of Redd's Apple Ale, I was the lead Account Manager with one coordinator at my side. My involvement spanned every aspect, from tasting to packaging, and included even the hands-on task of managing the restoration of the vintage apple truck, a standout feature of our campaign.

One of my crowning achievements was orchestrating a highly successful cross-country sample tour. We took our brand to NFL and college football games, providing consumers with a firsthand taste of the new product.

Our event footprint was nothing short of impressive, the apple truck as its centerpiece alongside entertaining activities like cornhole, beer pong, giant Jenga, and more, all designed to enhance the tailgating experience. We created an inviting space where consumers could not only sample the new Redd’s Apple Ale but also hang out and have a great time.

As with any event, challenges arose, but I tackled each one with safety as our top priority. Through dedication and strategic approach, I played a significant role in contributing to Redd's rapid ascent in popularity, ultimately propelling it into a nationally recognized brand.